Senior Business


This is about making sure all players are happy.

A Power-Interest Grid is a stakeholder management tool that identifies and categorises stakeholders based on their influence (power) and level of interest in a project or organisation.

A business must analyse stakeholders to respond to a challenge or before beginning a significant management process.

Why bother?
Understanding stakeholder dynamics enables better decision-making and fosters productive relationships.

Create a Power Interest Grid – follow these steps

1. Identify stakeholders
List all individuals, groups, or organisations that have a stake in the project, such as employees, customers, investors, suppliers, regulators, and competitors.

2. Assess power
Analyse the level of influence or authority each stakeholder has over the project. Consider factors like their position, resources, or expertise.

3. Assess interest
Determine the degree of interest or concern each stakeholder has in the project. Consider their goals, expectations, or potential gains/losses.

4. Plot stakeholders
Place stakeholders in the appropriate quadrant based on their power and interest levels.

5. Develop engagement strategies
Design appropriate communication and engagement strategies for each stakeholder group based on their grid position.

6. Review and update
Review and update the Power-Interest Grid as stakeholder dynamics change throughout the project or change lifecycle,

Appropriate responses

High Power/High Interest
Prioritise their needs, involve in decision-making.

High Power/Low Interest
Keep informed and maintain a positive relationship.

Low Power/High Interest
Consult and communicate regularly to make use of their interest.

Low Power/Low Interest
Monitor and provide necessary updates.