Analyses current and emerging technologies, innovations, and infrastructure that impact business operations and opportunities.

• Adoption of new technologies (e.g., AI, IoT)
• Industry-specific innovation (e.g., electric vehicles)
• Infrastructure development (e.g., 5G networks)
• Digital transformation and cybersecurity

Analyses market trends, trade policies, and financial markets to gauge financial opportunities and risks.

• Growth and inflation rates
• Employment and consumer spending trends
• International trade environment
• Market competitiveness and barriers to entry

Analyses ecological concerns such as climate change, sustainability, and resource availability that impact business operations and opportunities.

• Climate change impacts and responses
• Resource management (e.g., energy, water, materials)
• Waste management
• Compliance with environmental regulations

Analyses government policies including international relations that impact business operations and  opportunities.

• Stability and political climate in operating regions
• Government policies affecting the industry
• International relations and risks
• Government partnerships and collaborations

Analyses legislation, regulations, and legal frameworks that govern business activities to ensure compliance.

• Workplace legislation including safety regulations
• Intellectual property protection – trademarks and patents
• Privacy and consumer protection legislation
• Industry-specific regulations and standards

Analyses ethical considerations such as corporate responsibility, social impact of industry, how reputation is being managed.

• Corporate social responsibility initiatives
• Supply chain transparency
• Ethical sourcing of materials
• Diversity and inclusion practices
• Community engagement